The car that’s pretty much the full package.
The Yaris iA came with pretty much everything standard, so it didn’t need packages. But since people really like packages, we decided to give it some. And yes, people could really buy them.
To get the word out, we made commercials and social videos for every package.
I bought a Yaris. Now what?
Glad you asked. Once people got their new Yaris iA, they were sent this video along with a link to the Toyota website, where they could purchase any package their heart desired.
