Finally, an influencer campaign that’s not full of shit.
Hulu wanted people to know they had Live TV for sports. They also wanted an influencer campaign that felt real and authentic. So, we had each athlete “sell out” in their own way, all while being super clear that Hulu was paying them a lot to say Hulu Has Live Sports.
🏀 Check out the case study. It’s fun. Really. ⬇
Each athlete “sold out” in a way that was true to them.
Damian Lillard teased a new sponsored tattoo on his social channels. Then he revealed it was a “Hulu Has Live Sports tattoo.
Joel Embiid changed his nickname from “The Process” to Joel “Hulu Has Live Sports” Embiid.
And Giannis Antetokounmpo teased the release of his first-ever signature Nike’s, only to reveal his first-ever signature slippers.
And in an awesome, unexpected move, Adidas created custom Hulu Dame 5’s
Good times were had
Recognition
This idea came from the brains of Marcin Markiewicz and Vlad Ivangorodsky. I helped Creative Direct and worked on pretty much every piece of the campaign. Shot and obsessed over by Dave Laden